--- title: "Bringing Consumer Fintech and Wealth Management Together with Nicole McMullin" description: "This week, Kyle Van Pelt talks with Nicole McMullin, Senior Vice President of Product at Wealth.com. This week, Kyle Van Pelt talks with Nicole McMullin,…" url: https://www.milemarker.co/podcast/bringing-consumer-fintech-and-wealth-management-together-with-nicole-mcmullin updated: 2026-03-17 --- [Now playing](https://www.milemarker.co/podcast) [Podcast**Next Mile**](https://www.milemarker.co/podcast) [Episodes](https://www.milemarker.co/podcast)[Guests](https://www.milemarker.co/podcast/guests) [YouTube](https://www.youtube.com/@milemarkerinc) [Apple](https://podcasts.apple.com/us/podcast/the-connected-advisor/id1691759257) [Spotify](https://open.spotify.com/show/0Lw8kHGnS1JJBMZLPYxc9S) Episode 136 · Mar 17, 2026 · 35 min # Bringing Consumer Fintech and Wealth Management Together with Nicole McMullin [**Nicole McMullin***SVP of Product, Wealth.com*](https://www.milemarker.co/podcast/guests/nicole-mcmullin) [Apple Podcasts ↗](https://podcasts.apple.com/us/podcast/the-connected-advisor/id1691759257) [Spotify ↗](https://open.spotify.com/show/0Lw8kHGnS1JJBMZLPYxc9S) ## About this episode This week, Kyle Van Pelt talks with Nicole McMullin, Senior Vice President of Product at Wealth.com. Nicole is a seasoned product leader with a proven track record of building and scaling high-performing product organizations. She brings deep experience in product strategy, cross-functional leadership, and translates customer needs into meaningful outcomes. Nicole talks with Kyle about the intersection of consumer fintech and advisory technology and how modern fintech principles can transform the advisor-client experience. She explores how new tools, AI workflows, and integrated platforms are helping advisors move away from manual processes and toward more proactive, emotionally intelligent conversations with clients. In this episode: - (00:00) - Intro - (03:09) - Nicole's money moment - (09:42) - What advisory firms can learn from consumer fintech - (12:58) - Nicole's 'aha' moment at Wealth.com - (13:37) - Wealth's new tax planning strategy - (14:44) - Addressing fragmentation in wealth management - (16:26) - What attracted Nicole to join Wealth.com - (21:46) - How advisors should evaluate new technology - (23:33) - Nicole's outlook on the future of wealth management - (27:56) - How Wealth.com provides the best wealth management experience - (30:16) - Nicole's Milemarker Minute **Key Takeaways** - Financial planning, estate strategies, and tax modeling can be incredibly complex. But the most effective tools translate that complexity into something clients immediately understand. - Great financial advice is still deeply human. The role of technology is to support that relationship by translating emotional client conversations into actionable insights, strategies, and next steps in real time. - Many advisors give excellent recommendations. But clients don't always follow through. Technology that helps advisors turn recommendations into immediate actions can dramatically improve client outcomes. - The biggest challenge in advisor technology isn't capability, it's fragmentation. Platforms that consolidate data from multiple tools into one cohesive view of a client's financial life create far more value. **Quotes** "Advisors really are that emotional support system, and the product needs to empower clients and advisors to have that conversation." ~ Nicole McMullin "Platforms like Wealth.com have the ability to almost instantaneously take the emotional conversation, translate it, and allow the advisor to show how it may change their plan, investment strategy, and tax strategy." ~ Nicole McMullin "Allowing advisors to have that magical moment of taking a person where they are today and immediately translating that and showing them the output of where they're going can go a long way in empowering advisors." ~ Nicole McMullin **Links** - [Nicole McMullin on LinkedIn](https://www.linkedin.com/in/nicolemcmullin1/) - [Wealth.com](https://wealth.com) - [Dan Bolton](https://www.linkedin.com/in/danieljbolton/) - [Square](https://squareup.com/us/en) - [Nitrogen](https://www.riskalyze.com/) - [Jump AI](https://jump.ai/) - [Zocks](https://www.zocks.io/) - [Charles Schwab](https://www.schwab.com/) - [Goldman Sachs](https://www.goldmansachs.com/) - [Tomorrow, and Tomorrow, and Tomorrow](https://www.amazon.com/Tomorrow-novel-Gabrielle-Zevin/dp/0593466497) - [Cash App](https://cash.app/) - [Wealthfront](https://www.wealthfront.com/) **Connect with our hosts** - [Milemarker.co](https://www.milemarker.co/) - [Kyle on LinkedIn](https://www.linkedin.com/in/kylevanpelt/) - [Jud on LinkedIn](https://www.linkedin.com/in/judmackrill/) **Subscribe and stay in touch** - [Apple Podcasts](https://podcasts.apple.com/us/podcast/connected/id1691759257) - [Spotify](https://open.spotify.com/show/0Lw8kHGnS1JJBMZLPYxc9S) - [YouTube](https://www.youtube.com/@milemarkerinc) **Produce game-changing content with Turncast** Turncast helps your company grow by producing top-quality content and fostering transformative conversations. We specialize in content generation, podcasting, digital strategy, and audience growth for fintech and financial services companies. Learn more at [Turncast.com](https://www.turncast.com/). ## The write-up [Listen to this week’s episode](https://open.spotify.com/episode/0df9965djd1zp1z0DQS2lj) ## Episode 136 Episode 136: On this week’s episode of *Next Mile*, I sit down with [Nicole McMullin](https://www.linkedin.com/in/nicolemcmullin1/), Senior Vice President of Product at [Wealth.com](https://wealth.com/). Nicole is a seasoned product leader with a proven track record of building and scaling high-performing product organizations. She brings deep experience in product strategy, cross-functional leadership, and translates customer needs into meaningful outcomes. We discuss the intersection of consumer fintech and advisory technology, and how modern fintech principles can transform the advisor-client experience. Nicole explores how new tools, AI workflows, and integrated platforms are helping advisors move away from manual processes toward more proactive, emotionally intelligent conversations with clients. #### **Key Takeaways** - Financial planning, estate strategies, and tax modeling can be incredibly complex. But the most effective tools translate that complexity into something clients immediately understand. - Great financial advice is still deeply human. The role of technology is to support that relationship by translating emotional client conversations into actionable insights, strategies, and next steps in real time. - Many advisors give excellent recommendations. But clients don’t always follow through. Technology that helps advisors turn recommendations into immediate actions can dramatically improve client outcomes. - The biggest challenge in advisor technology isn’t capability, it’s fragmentation. Platforms that consolidate data from multiple tools into one cohesive view of a client’s financial life create far more value. #### **Quotes** “Advisors really are that emotional support system, and the product needs to empower clients and advisors to have that conversation.” ~ [Nicole McMullin](https://www.linkedin.com/in/nicolemcmullin1/) “Platforms like [Wealth.com](https://wealth.com/) have the ability to almost instantaneously take the emotional conversation, translate it, and allow the advisor to show how it may change their plan, investment strategy, and tax strategy.” ~ [Nicole McMullin](https://www.linkedin.com/in/nicolemcmullin1/) “Allowing advisors to have that magical moment of taking a person where they are today and immediately translating that and showing them the output of where they’re going can go a long way in empowering advisors.” ~ [Nicole McMullin](https://www.linkedin.com/in/nicolemcmullin1/) #### **Links** - [Nicole McMullin on LinkedIn](https://www.linkedin.com/in/nicolemcmullin1/) - [Wealth.com](https://wealth.com/) - [Dan Bolton](https://www.linkedin.com/in/danieljbolton/) - [Square](https://squareup.com/us/en) - [Nitrogen](https://www.riskalyze.com/) - [Jump AI](https://jump.ai/) - [Zocks](https://www.zocks.io/) - [Charles Schwab](https://www.schwab.com/) - [Goldman Sachs](https://www.goldmansachs.com/) - [Tomorrow, and Tomorrow, and Tomorrow](https://www.amazon.com/Tomorrow-novel-Gabrielle-Zevin/dp/0593466497) - [Cash App](https://cash.app/) - [Wealthfront](https://www.wealthfront.com/) #### **Connect with our hosts** - [Milemarker.co](https://www.milemarker.co/) - [Kyle on LinkedIn](https://www.linkedin.com/in/kylevanpelt/) - [Jud on LinkedIn](https://www.linkedin.com/in/judmackrill/) #### **Subscribe and stay in touch** - [Apple Podcasts](https://podcasts.apple.com/us/podcast/connected/id1691759257) - [Spotify](https://open.spotify.com/show/0Lw8kHGnS1JJBMZLPYxc9S) - [YouTube](https://youtu.be/LR7MJKV_2rM) **While there, please don’t forget to Download, Like, and Subscribe.** If you’d like to schedule a time to talk with me about anything we cover on our podcast or [Milemarker](https://www.milemarker.co/), [click here for 15 minutes](https://meetings.hubspot.com/kyle-van-pelt). Kyle Van Pelt [**Nicole McMullin***SVP of Product, Wealth.com*](https://www.milemarker.co/podcast/guests/nicole-mcmullin) Next Mile Conversations with the people building the next era of wealth management, hosted by Kyle Van Pelt. New episodes every Tuesday. 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