--- title: "How Financial Advisors Can Turn Messy Data into…" description: "This week, Kyle Van Pelt talks with Verity Larsen, Founder & CEO at Versoft Consulting. Versoft partners with RIAs to help navigate complex technology…" url: https://www.milemarker.co/podcast/how-financial-advisors-can-turn-messy-data-into-actionable-results-with-verity-larsen updated: 2026-03-24 --- [Now playing](https://www.milemarker.co/podcast) [Podcast**Next Mile**](https://www.milemarker.co/podcast) [Episodes](https://www.milemarker.co/podcast)[Guests](https://www.milemarker.co/podcast/guests) [YouTube](https://www.youtube.com/@milemarkerinc) [Apple](https://podcasts.apple.com/us/podcast/the-connected-advisor/id1691759257) [Spotify](https://open.spotify.com/show/0Lw8kHGnS1JJBMZLPYxc9S) Episode 137 · Mar 24, 2026 · 47 min # How Financial Advisors Can Turn Messy Data into Actionable Results with Verity Larsen [**Verity Larsen***Founder & CEO, Versoft Consulting*](https://www.milemarker.co/podcast/guests/verity-larsen) [Apple Podcasts ↗](https://podcasts.apple.com/us/podcast/the-connected-advisor/id1691759257) [Spotify ↗](https://open.spotify.com/show/0Lw8kHGnS1JJBMZLPYxc9S) ## About this episode This week, Kyle Van Pelt talks with Verity Larsen, Founder & CEO at Versoft Consulting. Versoft partners with RIAs to help navigate complex technology decisions, system conversions, and data strategy. Verity talks with Kyle about the realities behind data lakes in wealth management and why maintaining clean, accurate data is harder than it looks for RIAs. From the myth of "clean data" to the hidden costs of data lakes, Verity shares a behind-the-scenes look at why so many firms struggle to turn data into actionable insights. She also explores the limitations of AI, the operational disconnects that quietly slow firms down, and what it truly takes to make data work for growth and better decision-making. In this episode: - (00:00) - Intro - (02:00) - Verity's money moment - (04:33) - The challenge of validating data in system conversions - (08:40) - What it takes for an RIA to maintain clean data - (13:28) - The disconnect between management and staff workflow - (16:43) - Common reasons people hire Versoft - (20:53) - How people can make the most of their current technology - (26:27) - Why systems calculate the same metrics differently - (32:01) - The limits of AI in data and system management - (37:43) - The truth about data lakes: adoption vs. actual results - (40:11) - What firms should be doing with their data lakes - (42:28) - The next best step after centralizing data - (44:47) - Verity's Milemarker Minute **Key Takeaways** - Start with the outcome, not the infrastructure. It's tempting to jump on trends like data lakes or AI, but without a clear use case, you'll end up with expensive systems that don't deliver value. - Your data isn't as clean as you think. Many firms assume their data is accurate until they attempt to migrate or validate it. Taking the time to clean and fully understand data upfront can prevent months or even years of frustration down the line. - Data consolidation without a plan is a dead end. Bringing all your data into one place is only step one. The real value comes from how you use it, whether that's improving client experiences or driving better business decisions. - Growth comes from visibility. When your data is structured and accessible, it becomes a powerful tool for identifying opportunities, improving profitability, and intentionally scaling your business. **Quotes** "A lot of people have been talking about collecting their data into a single source. They start with that initiative, but they don't actually think about what they want to do with that information once it's all together." ~ Verity Larsen "Most people assume that their data is clean. So, they think that validating that data is going to be easy, and it's not." ~ Verity Larsen "If you are looking to change systems or expand data warehousing services, make sure you scrub your data in advance so your source data is accurate, you know what you have, and you know what problems to expect if that data is moved into a different system." ~ Verity Larsen **Links** - [Verity Larsen on LinkedIn](https://linkedin.com/in/veritylarsen) - [Versoft Consulting](https://versoftconsulting.com/) - [SS&C Advent](https://www.advent.com/) - [Joshua Brown](https://www.linkedin.com/in/dtjb/) - [Ritholtz Wealth Management](https://www.ritholtzwealth.com/) **Connect with our hosts** - [Milemarker.co](https://www.milemarker.co/) - [Kyle on LinkedIn](https://www.linkedin.com/in/kylevanpelt/) - [Jud on LinkedIn](https://www.linkedin.com/in/judmackrill/) **Subscribe and stay in touch** - [Apple Podcasts](https://podcasts.apple.com/us/podcast/connected/id1691759257) - [Spotify](https://open.spotify.com/show/0Lw8kHGnS1JJBMZLPYxc9S) - [YouTube](https://www.youtube.com/@milemarkerinc) **Produce game-changing content with Turncast** Turncast helps your company grow by producing top-quality content and fostering transformative conversations. We specialize in content generation, podcasting, digital strategy, and audience growth for fintech and financial services companies. Learn more at [Turncast.com](https://www.turncast.com/). ## The write-up [Listen to this week’s episode](https://open.spotify.com/episode/5JdF8fcuEK9l7Cy4I17w2Q) ## Episode 137 On this week’s episode of *Next Mile*, I sit down with [Verity Larsen](https://linkedin.com/in/veritylarsen), Founder & CEO of [Versoft Consulting](https://versoftconsulting.com/). Versoft partners with RIAs to help navigate complex technology decisions, system conversions, and data strategy. We discuss the realities behind data lakes in wealth management and why maintaining clean, accurate data is harder than it looks for RIAs. From the myth of “clean data” to the hidden costs of data lakes, Verity shares a behind-the-scenes look at why so many firms struggle to turn data into actionable insights. She also explores the limitations of AI, the operational disconnects that quietly slow firms down, and what it truly takes to make data work for growth and better decision-making. #### Key Takeaways - Start with the outcome, not the infrastructure. It’s tempting to jump on trends like data lakes or AI, but without a clear use case, you’ll end up with expensive systems that don’t deliver value. - Your data isn’t as clean as you think. Many firms assume their data is accurate until they attempt to migrate or validate it. Taking the time to clean and fully understand data upfront can prevent months or even years of frustration down the line. - Growth comes from visibility. When your data is structured and accessible, it becomes a powerful tool for identifying opportunities, improving profitability, and intentionally scaling your business. #### Quotes “A lot of people have been talking about collecting their data into a single source. They start with that initiative, but they don’t actually think about what they want to do with that information once it’s all together.” ~ [Verity Larsen](https://linkedin.com/in/veritylarsen) “Most people assume that their data is clean. So, they think that validating that data is going to be easy, and it’s not.” ~ [Verity Larsen](https://linkedin.com/in/veritylarsen) “If you are looking to change systems or expand data warehousing services, make sure you scrub your data in advance so your source data is accurate, you know what you have, and you know what problems to expect if that data is moved into a different system.” ~ [Verity Larsen](https://linkedin.com/in/veritylarsen) #### Links - [Verity Larsen on LinkedIn](https://linkedin.com/in/veritylarsen) - [Versoft Consulting](https://versoftconsulting.com/) - [SS&C Advent](https://www.advent.com/) - [Joshua Brown](https://www.linkedin.com/in/dtjb/) - [Ritholtz Wealth Management](https://www.ritholtzwealth.com/) #### Connect with our hosts - [Milemarker.co](https://www.milemarker.co/) - [Kyle on LinkedIn](https://www.linkedin.com/in/kylevanpelt/) - [Jud on LinkedIn](https://www.linkedin.com/in/judmackrill/) #### Subscribe and stay in touch - [Apple Podcasts](https://podcasts.apple.com/us/podcast/connected/id1691759257) - [Spotify](https://open.spotify.com/show/0Lw8kHGnS1JJBMZLPYxc9S) - [YouTube](https://youtu.be/4DOY2AKE1HQ) **While there, please don’t forget to Download, Like, and Subscribe.** If you’d like to schedule a time to talk with me about anything we cover on our podcast or [Milemarker](https://www.milemarker.co/), [click here for 15 minutes](https://meetings.hubspot.com/kyle-van-pelt). Kyle Van Pelt [**Verity Larsen***Founder & CEO, Versoft Consulting*](https://www.milemarker.co/podcast/guests/verity-larsen) Next Mile Conversations with the people building the next era of wealth management, hosted by Kyle Van Pelt. New episodes every Tuesday. 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