--- title: "The Power of Authenticity in Building High-Growth Wealth…" description: "When it comes to wealth management, building a high-growth firm requires more than just providing financial advice." url: https://www.milemarker.co/podcast/the-power-of-authenticity-in-building-high-growth-wealth-management-firms-with-tony-stich updated: 2023-12-12 --- [Now playing](https://www.milemarker.co/podcast) [Podcast**Next Mile**](https://www.milemarker.co/podcast) [Episodes](https://www.milemarker.co/podcast)[Guests](https://www.milemarker.co/podcast/guests) [YouTube](https://www.youtube.com/@milemarkerinc) [Apple](https://podcasts.apple.com/us/podcast/the-connected-advisor/id1691759257) [Spotify](https://open.spotify.com/show/0Lw8kHGnS1JJBMZLPYxc9S) Episode 24 · Dec 12, 2023 · 32 min # The Power of Authenticity in Building High-Growth Wealth Management Firms with Tony Stich [**Tony Stich***Chief Revenue Officer, Entrustody*](https://www.milemarker.co/podcast/guests/tony-stich) [Apple Podcasts ↗](https://podcasts.apple.com/us/podcast/the-connected-advisor/id1691759257) [Spotify ↗](https://open.spotify.com/show/0Lw8kHGnS1JJBMZLPYxc9S) ## About this episode When it comes to wealth management, building a high-growth firm requires more than just providing financial advice. It requires a deep understanding of who you are as a brand and the ability to authentically connect with your clients. In this episode of The Connected Advisor, Kyle talks with Tony Stich. Tony has spent most of his career in the wealthtech industry – currently serving as the chief revenue officer for Entrustody. He is a thought leader in the fintech space, providing invaluable statistics and perspective. Tony talks to Kyle about building a high-growth wealth management firm, emphasizing the importance of authenticity and embracing a unique brand. He also shares his insights on how advisors can leverage their authentic selves to attract the right clients and provide better advice. Knowing the barriers that hinder advisors from providing clients with optimal service, Tony provides an overview of Entrustody and its mission to disrupt the industry by offering a frictionless and transparent custodial experience. Join us as we discuss: - \[01:18\] - What it's like to be at a startup. - \[03:22\] - How Tony got into the financial services industry. - \[08:04\] - What it takes to build a high-growth wealth management firm. - \[12:43\] - How to create a brand that people can understand and associate with. - \[18:35\] - Overcoming the fear of rejection and embracing authenticity. - \[21:31\] - About Entrustody. - \[24:11\] - The ideal customer for Entrustody. - \[26:48\] - The best book Tony read this year. - \[27:55\] - Tony's thoughts about marketing and sales. - \[28:35\] - Tony's favorite conference location. **Key Takeaways** - Embrace your authentic self and love yourself to attract clients who resonate with your message. - Get your house in order by defining your brand archetype and messaging before expanding your team. - Differentiate yourself by creating a memorable brand that resonates with your target audience. - Don't be afraid of rejection. Attract clients who appreciate your authenticity and trust you. - Entrustody is a modern digital custodian focused on providing a frictionless and delightful experience for advisors and their clients with transparent fees. **Quotes** "The moment the advisor embraces and accepts that your authentic self will drive in the people you want to provide good advice for, that's when the rubber hits the road." ~ [Tony Stich](https://www.linkedin.com/in/amstich/) "When you think about your authentic self, you must love yourself for who you are. You must be proud of your profession. You must be proud of your family because the moment you do that, you can love your clients more. And in doing so, you provide better advice." ~ [Tony Stich](https://www.linkedin.com/in/amstich/) "We're building a modern technological experience that is frictionless and delightful to use with transparent fees." ~ [Tony Stich](https://www.linkedin.com/in/amstich/) **Links** - [Tony Stich on LinkedIn](https://www.linkedin.com/in/amstich/) - [Tony Stich on Twitter](https://twitter.com/anthonystich?lang=en) - [Entrustody](https://www.entrustody.com/) **Connect with our hosts** - [Milemarker.co](https://www.milemarker.co/) - [Kyle on LinkedIn](https://www.linkedin.com/in/kylevanpelt/) - [Jud on LinkedIn](https://www.linkedin.com/in/judmackrill/) **Subscribe and stay in touch** - [Apple Podcasts](https://podcasts.apple.com/us/podcast/connected/id1691759257) - [Spotify](https://open.spotify.com/show/0Lw8kHGnS1JJBMZLPYxc9S) - [YouTube](https://www.youtube.com/@milemarkerinc) - [Google Podcasts](https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vY29u) ## **Produce game-changing content with Turncast** Turncast helps your company grow by producing top-quality content and fostering transformative conversations. We specialize in content generation, podcasting, digital strategy, and audience growth for fintech and financial services companies. Learn more at [Turncast.com](https://www.turncast.com/). ## The write-up [Listen to this week’s episode.](https://open.spotify.com/show/0Lw8kHGnS1JJBMZLPYxc9S?si=8ce985d4ec3f48fe&utm_source=newsletter.milemarker.co&utm_medium=newsletter&utm_campaign=the-power-of-authenticity-in-building-high-growth-wealth-management-firms) ## Episode 024 In this week’s episode of [Milemarker](https://www.milemarker.co/#x26;utm_medium=newsletter&utm_campaign=the-power-of-authenticity-in-building-high-growth-wealth-management-firms)’s Next Mile Podcast, I talk with [Tony Stich](https://www.linkedin.com/in/amstich/?utm_source=newsletter.milemarker.co&utm_medium=newsletter&utm_campaign=the-power-of-authenticity-in-building-high-growth-wealth-management-firms), CRO of [Entrustody](https://www.entrustody.com/?utm_source=newsletter.milemarker.co&utm_medium=newsletter&utm_campaign=the-power-of-authenticity-in-building-high-growth-wealth-management-firms). Tony talks about building a high-growth wealth management firm, emphasizing the importance of authenticity and embracing a unique brand. He also shares his insights on how advisors can leverage their authentic selves to attract the right clients and provide better advice. #### Key takeaways from the episode: Embrace your authentic self and love yourself to attract clients who resonate with your message. Get your house in order by defining your brand archetype and messaging before expanding your team. Differentiate yourself by creating a memorable brand that resonates with your target audience. The episode is available now on your favorite podcast platform: [Spotify](https://open.spotify.com/show/0Lw8kHGnS1JJBMZLPYxc9S?si=bbd1722143fd4230&utm_source=newsletter.milemarker.co&utm_medium=newsletter&utm_campaign=the-power-of-authenticity-in-building-high-growth-wealth-management-firms) [Apple Podcasts](https://podcasts.apple.com/us/podcast/connected/id1691759257?utm_source=newsletter.milemarker.co&utm_medium=newsletter&utm_campaign=the-power-of-authenticity-in-building-high-growth-wealth-management-firms) [Youtube](https://youtu.be/XIFfSX7wsy0?utm_source=newsletter.milemarker.co&utm_medium=newsletter&utm_campaign=the-power-of-authenticity-in-building-high-growth-wealth-management-firms) [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vY29u?utm_source=newsletter.milemarker.co&utm_medium=newsletter&utm_campaign=the-power-of-authenticity-in-building-high-growth-wealth-management-firms) While there, please don’t forget to Download, Like, and Subscribe. If you’d like to schedule a time to talk with me about anything we cover on our podcast or Milemarker, [click here to grab 15 minutes](https://meetings.hubspot.com/kyle-van-pelt?utm_source=newsletter.milemarker.co&utm_medium=newsletter&utm_campaign=the-power-of-authenticity-in-building-high-growth-wealth-management-firms). Kyle Van Pelt [**Tony Stich***Chief Revenue Officer, Entrustody*](https://www.milemarker.co/podcast/guests/tony-stich) Next Mile Conversations with the people building the next era of wealth management, hosted by Kyle Van Pelt. New episodes every Tuesday. [Get the newsletter →](https://www.milemarker.co/resources/newsletter) [Talk to Milemarker →](https://www.milemarker.co/contact) ## Keep listening Ep. 170 · Nov 10, 2026 · 27 min ### [Building a Boutique at Scale with Leah Sciabarrasi](https://www.milemarker.co/podcast/building-a-boutique-at-scale-with-leah-sciabarrasi) Leah Sciabarrasi, Crestwood Advisors Ep. 167 · Oct 20, 2026 · 45 min ### [What RIAs Should Build Before Chasing AI with Marcos Segrera](https://www.milemarker.co/podcast/what-rias-should-build-before-chasing-ai-with-marcos-segrera) Marcos Segrera, Evensky & Katz/Foldes Wealth Management Ep. 165 · Oct 6, 2026 · 27 min ### [Scaling with Soul: Growing an Advisory Firm Without Losing What Matters with Grace Balestrieri](https://www.milemarker.co/podcast/scaling-with-soul-growing-an-advisory-firm-without-losing-what-matters-with-grace-balestrieri) Grace Balestrieri, Brighton Jones