--- title: "Newsletter Read & subscribe to the Rising Tide Newsletter." description: "The Rising Tide: Jud Mackrill's weekly newsletter on the future of wealth management. Browse every entry, newest first, with a short summary and a link to…" url: https://www.milemarker.co/resources/newsletter --- # The Rising Tide A weekly newsletter on the business, technology and people shaping the future of wealth management. [### Smell the Smoke What the rules of barbecue teach us about the long term future of wealth management. Jud Mackrill • Oct 24, 2026](https://www.milemarker.co/resources/newsletter/smell-the-smoke) [### Coke, Pepsi, and The Future of Your Tech Stack Every tool you pick is a tribe you join. The real question is where your work gets to compound. Jud Mackrill • Oct 19, 2026](https://www.milemarker.co/resources/newsletter/coke-pepsi-and-the-future-of-your-tech-stack) [### The Open Window to Reinvent Your Client Communication The Q3 statements are going out. A lot of your clients won't connect with them — and now, finally, there's an alternative. Jud Mackrill • Oct 12, 2026](https://www.milemarker.co/resources/newsletter/the-open-window-to-reinvent-your-client-communication) [### Homecoming Going back to the places that built us. Jud Mackrill • Oct 3, 2026](https://www.milemarker.co/resources/newsletter/homecoming) [### Be the Microbrewery How the principles of indie creation drive innovation in the future of wealth management Jud Mackrill • Sep 26, 2026](https://www.milemarker.co/resources/newsletter/be-the-microbrewery) [### You Don't Need Another Integration. You Need Your Own. Jud Mackrill • Sep 19, 2026](https://www.milemarker.co/resources/newsletter/you-don-t-need-another-integration-you-need-your-own) [### The Downfall of Niche Practices Charlie Munger's career advice, and an industry racing the other way Jud Mackrill • Sep 12, 2026](https://www.milemarker.co/resources/newsletter/the-downfall-of-niche-practices) [### The Trees We Build Around Why the most transformative work is built around the people that are already there Jud Mackrill • Sep 5, 2026](https://www.milemarker.co/resources/newsletter/the-trees-we-build-around) [### Pumpkin Spice: Why the Future of Wealth Management Will Ask You to Create a Category How a bottom-of-the-list idea became an asset class. Jud Mackrill • Aug 29, 2026](https://www.milemarker.co/resources/newsletter/pumpkin-spice-why-the-future-of-wealth-management-will-ask-you-to-create-a-category) [### The One Thing Spirit Airlines Never Charged For A bankruptcy judge put a price on 34 years of Spirit's institutional memory. Your firm holds the same asset, and fifteen vendors are holding the keys. Jud Mackrill • Aug 22, 2026](https://www.milemarker.co/resources/newsletter/the-one-thing-spirit-airlines-never-charged-for) [### Pick Two. Embracing a New Paradigm for Achievement Jud Mackrill • Aug 15, 2026](https://www.milemarker.co/resources/newsletter/pick-two.) [### The Autonomy Spectrum Ask, Operate, Automate, Delegate — the four rungs of AI, and how to tell which one your firm is actually standing on. Jud Mackrill • Aug 8, 2026](https://www.milemarker.co/resources/newsletter/the-autonomy-spectrum) [### The One-Page Firm A Silicon Valley engineer solved recipe design in 2004. The internet ignored it for 22 years. There's a reason, and it applies to your firm. Jud Mackrill • Aug 1, 2026](https://www.milemarker.co/resources/newsletter/the-one-page-firm) [### Ashtrays on Airplanes The FAA still requires an ashtray on a plane where nobody can smoke. There's a reason, and it applies to your firm. Jud Mackrill • Jul 25, 2026](https://www.milemarker.co/resources/newsletter/ashtrays-on-airplanes) [### 22 to 7 - The Importance of Progress From 22 hours to under 7. The record fell because swimmers shared what they learned. The families we serve need us to do the same. Jud Mackrill • Jul 18, 2026](https://www.milemarker.co/resources/newsletter/22-to-7-the-importance-of-progress) [### The Storm That Clears the Air Order isn't what tames intensity. It's what makes it work. Jud Mackrill • Jul 11, 2026](https://www.milemarker.co/resources/newsletter/the-storm-that-clears-the-air) [### Not Unknowable. Just Unbuilt. How to help wealth management experience a proper technology revolution Jud Mackrill • Jul 6, 2026](https://www.milemarker.co/resources/newsletter/not-unknowable.-just-unbuilt.) [### No Room for Sleep The industry's been told to take the summer off for 250 years. This summer may be very different. Jud Mackrill • Jun 29, 2026](https://www.milemarker.co/resources/newsletter/no-room-for-sleep) [### The RIA Growth Problem Nobody Wants to Name Ben Carlson on the Pod, Milemarker Teaches Advisors About the Power of APIs in the AI Era and more Jud Mackrill • Jun 20, 2026](https://www.milemarker.co/resources/newsletter/the-ria-growth-problem-nobody-wants-to-name) [### No One Should Care More Than You The present/future of wealth management hinges on how much we care and how we deliver Jud Mackrill • Jun 15, 2026](https://www.milemarker.co/resources/newsletter/no-one-should-care-more-than-you) [### Tenants, Not Landlords 2X Wealthie Nominations, Pershing INSITE Recap & A Look at How to Instill Freedom in Your Firm Jud Mackrill • Jun 6, 2026](https://www.milemarker.co/resources/newsletter/tenants-not-landlords) [### Reduced By The Next Wave of Leadership at Envestnet, MCP for RIA's Made Simple Webinars & More Jud Mackrill • Jun 1, 2026](https://www.milemarker.co/resources/newsletter/reduced-by) [### The Spirit of Commencement & How It Can Transform Your Firm Embracing AI for Your Firm & Behind the Scenes of MCF Advisors Jud Mackrill • May 18, 2026](https://www.milemarker.co/resources/newsletter/the-spirit-of-commencement-how-it-can-transform-your-firm) [### The Era of Acceleration OnePoint BFG Wealth Partners & How MCP's Are Changing the Wealth Landscape Jud Mackrill • May 9, 2026](https://www.milemarker.co/resources/newsletter/the-era-of-acceleration) Page 1 of 8 [Older →](https://www.milemarker.co/resources/newsletter/page/2)