--- title: "Who's Reading the Radar for Your Clients?" description: "More screens, more forecasts, and the growing need for someone who can tell clients what it all means for them." url: https://www.milemarker.co/resources/newsletter/whos-reading-the-radar-for-your-clients updated: 2026-11-07 --- [Newsletter](https://www.milemarker.co/resources/newsletter) The Rising Tide Nov 7, 2026 # Who's Reading the Radar for Your Clients? More screens, more forecasts, and the growing need for someone who can tell clients what it all means for them. **Jud Mackrill**CEO & Cofounder Hope you had a great weekend. Many of us spent Tuesday night watching the election. Election night is a giant study in data science. County turnout, gas prices, margins from two years prior — all the factors shaping voter behavior — visualized in real time. As a geography nerd, I’ve always been a little envious of the analysts who know every county by heart, tracking shifts like they were reading weather systems. Around the third swing county, it hit me: these people are meteorologists. Tracking pressure systems, reading patterns, watching a front move across a map. ## The forecast has company now The election-night map used to be the only forecast in the room. It isn’t anymore. Prediction markets ran alongside it this week. Nearly $1.9 billion was traded on the midterms across Kalshi and Polymarket. Kalshi says viewers on its midterm markets outnumber traders five to one. A Paradigm/Echelon Insights poll found more than a third of likely voters have used prediction markets in some form. Both Kalshi and Polymarket pushed past 99% for control of both chambers on Tuesday night, having correctly called the Democratic sweep of Congress. A Vanderbilt study of nearly 2,500 markets from the 2024 election found them “well calibrated overall.” A February 2026 Paradigm poll found 38% of 18- to 34-year-olds had put money into prediction markets versus 3% of people 65 and older. Those younger users are your clients’ kids. They’re the next generation of clients. Bloomberg’s Matt Levine described election night as “a vast mosaic of information that you can, with great effort and attention, piece together.” That’s the world your clients live in every day — more screens, more voices, more forecasts, and very little help making sense of it. ## Bill Randby I grew up in Omaha. Omaha sits on a major jet stream path. Storms are frequent, and because they’re frequent, they’re easy to dismiss. The tells were well known: if Bill Randby’s suit jacket was off and his sleeves were rolled up, everyone in the viewing area knew it was serious. Bill Randby was a legendary Omaha meteorologist. The trust came not just from care, but from knowing his audience — how a storm would hit each part of the viewing area differently, and what each neighborhood should do. Bill isn’t the only one with the radar. He is the one who can explain what it means for your slice of town in a way that shows he cares. That’s the role our industry is being called into. ## The call to our community Your clients don’t need another forecast. They have plenty. They need a guide who can interpret, simplify, and explain what actually matters for them to do next. Someone who gets them into the right mindset first, and the right behaviors second. The right behaviors are usually far more boring than anything the talking heads are selling. And boring and steady is how most financial success actually happens. A few ideas for becoming the Bill Randby for your clients: **1\. Find a time-tested philosophy and master it.** Have a doctrine. Know exactly how it applies to each client. Communicate it consistently so clients hear the same steady voice whether markets are calm or turbulent. **2\. Anticipate the fears.** Know each client’s specific worries before they walk in. Build them into presentations, one-on-ones, and annual reviews, so you’re answering the question before the clouds form. **3\. Understand the personalities in the home.** How does a client think about fear compared with their partner? About risk relative to their kids, the next generation, or the next life stage? When the storm watch begins, who goes outside to look, and who grabs the flashlights? **4\. Use your information to guide, not overwhelm.** You have more data on your clients than any prediction market ever will. Use it to bring them back to what’s real for their family and cut through the noise. * * * The screens will keep multiplying. The forecasts will keep getting louder. When the next storm rolls in, your clients will look for the person who knows their town. Roll up your sleeves and make sure it’s you. Have a great week. — Jud ## Subscribe to get insights and company news straight to your inbox. ## Read more [View all ↗](https://www.milemarker.co/resources/newsletter) [### Smell the Smoke What the rules of barbecue teach us about the long term future of wealth management. Jud Mackrill • Oct 24, 2026](https://www.milemarker.co/resources/newsletter/smell-the-smoke) [### Coke, Pepsi, and The Future of Your Tech Stack Every tool you pick is a tribe you join. The real question is where your work gets to compound. Jud Mackrill • Oct 19, 2026](https://www.milemarker.co/resources/newsletter/coke-pepsi-and-the-future-of-your-tech-stack)