Connect Google Analytics 4 (GA4) to Milemarker

Google Analytics 4 (GA4) handles website tracking, user engagement analysis and performance metrics for marketers. If your firm runs it, Milemarker brings that data into an environment you own and govern — held alongside your custodial, CRM and planning data rather than in a silo of its own.

Overview.

Google Analytics 4 (GA4) handles website tracking, user engagement analysis and performance metrics for marketers. The records it holds — user data, traffic sources and conversion rates — sit under its own export limits, retention rules and terms governing what you may do with your own information. Most of what a firm runs was never designed to hand its data back. Milemarker's ingestion layer connects to Google Analytics 4 (GA4) and lands what your agreements permit into a Snowflake environment your firm owns and administers, normalized into a model that stays stable even when the systems around it change. That means Google Analytics 4 (GA4) stops being a corner of the business nobody can report on. Its data joins your custodial, CRM, billing and planning sources under one set of rules — row-level entitlements, PII masking and SOC 2 Type II controls you set, rather than the scope any one vendor happens to offer.

How it works.

We start by confirming what Google Analytics 4 (GA4) holds for your firm and what your agreements permit you to export, retain and reuse. Milemarker then connects over Google Analytics 4 (GA4)'s API and lands that data into a Snowflake environment your firm owns, normalized alongside everything else you run. Access is governed there: row-level entitlements, PII masking and audit trails applied per user and per field. From that point Google Analytics 4 (GA4) data can be combined with any other source you hold the rights to use.