Solutions

For CMOs

Marketing is the only department without a ledger.

Milemarker joins your CRM, custodians, portfolio accounting, and billing into one record your firm owns. Run campaigns from it, and trace every dollar of new assets back to the channel, the recruit, or the deal that produced it all under your brand.

The CMO’s blind spot

Most of your growth number is the market.

What the board asks

“Where did the growth actually come from?” “What does it cost us to win a household?” “Which advisors convert the referrals we send them?” “Did the firm we bought last year hold its plan?”

What you can actually see

A CRM full of opportunities that were never joined to a dollar of AUM. Web analytics that stop at the form fill. A net-flow number that lands a quarter late with market appreciation baked into it.

Why it stays that way

The lead source, the funded account, the household, the billable assets, and the revenue all sit in different systems, keyed differently, owned by different teams. Nobody owns the join, so the only figure anyone can actually produce is the one with the market still in it.

That join is what Milemarker builds.

What Milemarker Delivers

One record, from first touch to billable assets.

Attribution to the dollar

Every opportunity resolves to the account that funded, the household it belongs to, the billable assets on it, and the revenue billed against it. The chain is a query you can open.

Attribution to the dollar

Every opportunity resolves to the account that funded, the household it belongs to, the billable assets on it, and the revenue billed against it. The chain is a query you can open.

Attribution to the dollar

Every opportunity resolves to the account that funded, the household it belongs to, the billable assets on it, and the revenue billed against it. The chain is a query you can open.

Signals from your own book

Life events, account changes, and wallet-share gaps surfaced from the data you already hold, scored against your markets, and routed to the right advisor with a warm path in.

Signals from your own book

Life events, account changes, and wallet-share gaps surfaced from the data you already hold, scored against your markets, and routed to the right advisor with a warm path in.

Signals from your own book

Life events, account changes, and wallet-share gaps surfaced from the data you already hold, scored against your markets, and routed to the right advisor with a warm path in.

Recruiting and M&A on the same spine

Advisor targets scored from public SEC filings, and every acquisition measured against what you underwrote retention, earnout, and payback included.

Recruiting and M&A on the same spine

Advisor targets scored from public SEC filings, and every acquisition measured against what you underwrote retention, earnout, and payback included.

Recruiting and M&A on the same spine

Advisor targets scored from public SEC filings, and every acquisition measured against what you underwrote retention, earnout, and payback included.

Under your brand

Your domain, your palette, your logo. A surface you can put in front of a recruit or a client, not a report you export and reformat.

Under your brand

Your domain, your palette, your logo. A surface you can put in front of a recruit or a client, not a report you export and reformat.

Under your brand

Your domain, your palette, your logo. A surface you can put in front of a recruit or a client, not a report you export and reformat.

The reporting reality

The reporting reality

Before Milemarker

Before Milemarker

Campaign ROI = A spreadsheet and an educated guess

Campaign ROI = A spreadsheet and an educated guess

Organic growth = Net flows a quarter late, market baked in

Organic growth = Net flows a quarter late, market baked in

Advisor recruiting = A purchased list and a warm intro

Advisor recruiting = A purchased list and a warm intro

Post-deal = The story the seller told you

Post-deal = The story the seller told you

After Milemarker

After Milemarker

Campaign ROI

Traced to funded, billable assets

Organic growth

Attributed by channel, every month

Advisor recruiting

Scored from public SEC filings

Post-deal

Underwriting held against actuals

" Thanks to Milemarker, our leadership team and advisors now have greater access to the data we need to effectively run our business. "

Laura Hubbell

Chief Information Officer at SignatureFD

" Thanks to Milemarker, our leadership team and advisors now have greater access to the data we need to effectively run our business. "

Laura Hubbell

Chief Information Officer at SignatureFD

" Thanks to Milemarker, our leadership team and advisors now have greater access to the data we need to effectively run our business. "

Laura Hubbell

Chief Information Officer at SignatureFD

$290B

Assets under administration on the Milemarker platform

$290B

Assets under administration on the Milemarker platform

690+

Systems connected across custodians, CRMs, and portfolio accounting

690+

Systems connected across custodians, CRMs, and portfolio accounting

One record

Marketing, recruiting, and M&A running on the same spine

One record

Marketing, recruiting, and M&A running on the same spine

Your brand

Your domain, your palette, your logo — on every surface

Your brand

Your domain, your palette, your logo — on every surface

Scalable

Operations that grow with the business

The Full Loop

The four ways your firm grows.

Organic Growth

Build, send, and archive advisor campaigns inside your own platform

Opportunities, open pipeline, and won assets by channel

Win rate, average deal size, and days to close

Ranked loss reasons, so next quarter is different

Organic Growth

Build, send, and archive advisor campaigns inside your own platform

Opportunities, open pipeline, and won assets by channel

Win rate, average deal size, and days to close

Ranked loss reasons, so next quarter is different

Market Signals

Life events and account changes surfaced from your CRM and custodial feeds

Wallet-share gaps wherever held-away assets are visible

Warm paths from a prospect into households you already serve

Sequenced outreach with an owner, a date, and tone guidance

Market Signals

Life events and account changes surfaced from your CRM and custodial feeds

Wallet-share gaps wherever held-away assets are visible

Warm paths from a prospect into households you already serve

Sequenced outreach with an owner, a date, and tone guidance

Advisor Recruiting

Fit scoring on book shape, scale, productivity, and geography

Succession pressure modeled from exam history, and labeled as modeled

Ranked within segment, so teams are not buried by solo practices

The back half — what the book did in the year after it landed

Advisor Recruiting

Fit scoring on book shape, scale, productivity, and geography

Succession pressure modeled from exam history, and labeled as modeled

Ranked within segment, so teams are not buried by solo practices

The back half — what the book did in the year after it landed

Post-Deal Performance

AUM and revenue against plan, by firm and by vintage

Advisor and household retention, with attrition broken out by reason

Earnout tranches, cash yield, and payback measured from close

Integration workstreams, and exactly where they slipped

Post-Deal Performance

AUM and revenue against plan, by firm and by vintage

Advisor and household retention, with attrition broken out by reason

Earnout tranches, cash yield, and payback measured from close

Integration workstreams, and exactly where they slipped

Post-Deal Performance

AUM and revenue against plan, by firm and by vintage

Advisor and household retention, with attrition broken out by reason

Earnout tranches, cash yield, and payback measured from close

Integration workstreams, and exactly where they slipped

Your brand, your domain

A platform you can recruit on.

Your Name On It

Your domain, your palette, your logo, your language

Nothing in the interface says Milemarker unless you want it to

Theming that carries down to the office and advisor level

Client-facing surfaces on the same brand as the internal ones

Your Name On It

Connect Investment Decisions To Trade Execution

Automatic Allocation & Rebalancing

Real-Time Funding Alerts & Cash Management

Client-facing surfaces on the same brand as the internal ones

Your Name On It

Your domain, your palette, your logo, your language

Nothing in the interface says Milemarker unless you want it to

Theming that carries down to the office and advisor level

Client-facing surfaces on the same brand as the internal ones

A Recruiting Asset

Show a prospect the workstation they get on day one

Populated with their own book during diligence

Per-advisor entitlements, so each person sees only what they should

The pitch stops being a slide and starts being the product

A Recruiting Asset

Comprehensive Performance Tracking Across All Investments

Risk Analytics & Attribution Reporting

Custom Benchmarking & Peer Comparisons

The pitch stops being a slide and starts being the product

Wired Into Your Stack

Send campaigns natively, or connect HubSpot and Salesforce and keep working there

Milemarker Relay moves signals and status changes in both directions

Your custodial, portfolio, and billing feeds already land here

Navigator answers questions in plain language, scoped by entitlement

Wired Into Your Stack

Connect Investment Decisions To Trade Execution

Automatic Allocation & Rebalancing

Real-Time Funding Alerts & Cash Management

Navigator answers questions in plain language, scoped by entitlement

How a growth build actually runs.

How a growth build actually runs.

How a growth build actually runs.

Connect the sources

CRM, custodians, portfolio accounting, and billing land in one governed record inside your firm’s own database.

Agree the definitions

What counts as a channel, a funded account, a recruit, and a closed deal, written down once and then applied everywhere.

Ship one surface

A single dashboard your team actually opens in the weekly growth meeting, before anyone builds the rest of it.

Extend outward

Recruiting, deal performance, client reporting, and Navigator, added onto a spine that has already proven itself.

Connect the sources

CRM, custodians, portfolio accounting, and billing land in one governed record inside your firm’s own database.

Ship one surface

A single dashboard your team actually opens in the weekly growth meeting, before anyone builds the rest of it.

Agree the definitions

What counts as a channel, a funded account, a recruit, and a closed deal, written down once and then applied everywhere.

Extend outward

Recruiting, deal performance, client reporting, and Navigator, added onto a spine that has already proven itself.

Why growth leaders

Trust Milemarker

Run It Here, Or Connect What You Have

Some firms connect the marketing stack they already run. Others have retired their advisor marketing platform and now send campaigns directly from Milemarker. The ledger underneath is the same either way.

Run It Here, Or Connect What You Have

Connect Investment Decisions To Trade Execution

Automatic Allocation & Rebalancing

Real-Time Funding Alerts & Cash Management

You Own The Record

The data sits in your firm’s own database with role, row, and column-level control. If the relationship ever ends, it stays with you.

You Own The Record

Comprehensive Performance Tracking Across All Investments

Risk Analytics & Attribution Reporting

Custom Benchmarking & Peer Comparisons

You Own The Record

The data sits in your firm’s own database with role, row, and column-level control. If the relationship ever ends, it stays with you.

Numbers You Can Defend

Every figure traces back to a query you can open and read. When the board asks how you arrived at it, there is an answer.

Numbers You Can Defend

Connect Investment Decisions To Trade Execution

Automatic Allocation & Rebalancing

Real-Time Funding Alerts & Cash Management

Built For A Fiduciary

SOC 2 Type II, complete audit trails, and entitlements that follow the advisor rather than the dashboard.

Built For A Fiduciary

Connect Investment Decisions To Trade Execution

Automatic Allocation & Rebalancing

Real-Time Funding Alerts & Cash Management

The Bottom Line

Growth stops being a story and starts being a number.

What you have on the other side of it:

Attribution that runs all the way to billable assets

Attribution that runs all the way to billable assets

A pipeline of advisors actually worth recruiting

A pipeline of advisors actually worth recruiting

Acquisitions measured against what you underwrote

Acquisitions measured against what you underwrote

A platform that carries your brand, not ours

A platform that carries your brand, not ours

Frequently asked questions.

Can’t find what you’re looking for? Reach out to our team at hello@milemarker.co

About Milemarker

For CTOs

Do we have to replace HubSpot or Salesforce?

No. Milemarker reads from your CRM and marketing automation platform and writes back to them through Milemarker Relay. Your team keeps working where it works today. What changes is that an opportunity sitting in the CRM now resolves to a funded account, billable assets, and revenue.

How is attribution actually calculated?

Every opportunity carries a source. Milemarker joins that opportunity to the account that funded, the household the account belongs to, the billable assets on that household, and the revenue billed against it. The result is a channel scorecard covering opportunities, open pipeline, won assets, win rate, average deal size, and days to close.

That chain is a query your team can open and audit. It is not a score we hand you and ask you to trust.

Where does the data live, and who owns it?

In a Snowflake account with your firm’s own database, with role-, row-, and column-level access control. Your firm owns the record. If the relationship ever ends, the data stays with you.

Is the advisor recruiting data compliant to use?

It is built from SEC Form ADV and IAPD filings, which are public records. Firms are scored on book shape, scale, productivity, geography, and disclosure history.

Advisor age and succession pressure are modeled rather than reported, because the SEC publishes no advisor date of birth. We derive them from lifetime exam history, and every surface that shows them says so.

Can my marketing team use this without writing SQL?

Yes. Milemarker Navigator answers questions in plain language against the same governed record, scoped to what each person is entitled to see. Your team asks what a channel produced last quarter and gets an answer, without opening a ticket with data engineering.

How long before we see something real?

It depends on the state of your feeds, and we would rather be straight with you than quote a number that fits every firm. The pattern we aim for is one working surface your team opens in the weekly growth meeting, then everything else built onto that.

For reference on pace: RFG Advisory reported five hours per week recaptured per advisor within six weeks of launch, and SignatureFD went from six weeks to six seconds on data-to-answer. Both are efficiency and time-to-value figures reported by firm management.

Frequently asked questions.

Can’t find what you’re looking for? Reach out to our team at hello@milemarker.co

Do we have to replace HubSpot or Salesforce?

No. Milemarker reads from your CRM and marketing automation platform and writes back to them through Milemarker Relay. Your team keeps working where it works today. What changes is that an opportunity sitting in the CRM now resolves to a funded account, billable assets, and revenue.

How is attribution actually calculated?

Every opportunity carries a source. Milemarker joins that opportunity to the account that funded, the household the account belongs to, the billable assets on that household, and the revenue billed against it. The result is a channel scorecard covering opportunities, open pipeline, won assets, win rate, average deal size, and days to close.

That chain is a query your team can open and audit. It is not a score we hand you and ask you to trust.

Where does the data live, and who owns it?

In a Snowflake account with your firm’s own database, with role-, row-, and column-level access control. Your firm owns the record. If the relationship ever ends, the data stays with you.

Is the advisor recruiting data compliant to use?

It is built from SEC Form ADV and IAPD filings, which are public records. Firms are scored on book shape, scale, productivity, geography, and disclosure history.

Advisor age and succession pressure are modeled rather than reported, because the SEC publishes no advisor date of birth. We derive them from lifetime exam history, and every surface that shows them says so.

Can my marketing team use this without writing SQL?

Yes. Milemarker Navigator answers questions in plain language against the same governed record, scoped to what each person is entitled to see. Your team asks what a channel produced last quarter and gets an answer, without opening a ticket with data engineering.

How long before we see something real?

It depends on the state of your feeds, and we would rather be straight with you than quote a number that fits every firm. The pattern we aim for is one working surface your team opens in the weekly growth meeting, then everything else built onto that.

For reference on pace: RFG Advisory reported five hours per week recaptured per advisor within six weeks of launch, and SignatureFD went from six weeks to six seconds on data-to-answer. Both are efficiency and time-to-value figures reported by firm management.

Frequently asked questions.

Can’t find what you’re looking for? Reach out to our team at hello@milemarker.co

About Milemarker

For CTOs

Do we have to replace HubSpot or Salesforce?

No. Milemarker reads from your CRM and marketing automation platform and writes back to them through Milemarker Relay. Your team keeps working where it works today. What changes is that an opportunity sitting in the CRM now resolves to a funded account, billable assets, and revenue.

How is attribution actually calculated?

Every opportunity carries a source. Milemarker joins that opportunity to the account that funded, the household the account belongs to, the billable assets on that household, and the revenue billed against it. The result is a channel scorecard covering opportunities, open pipeline, won assets, win rate, average deal size, and days to close.

That chain is a query your team can open and audit. It is not a score we hand you and ask you to trust.

Where does the data live, and who owns it?

In a Snowflake account with your firm’s own database, with role-, row-, and column-level access control. Your firm owns the record. If the relationship ever ends, the data stays with you.

Is the advisor recruiting data compliant to use?

It is built from SEC Form ADV and IAPD filings, which are public records. Firms are scored on book shape, scale, productivity, geography, and disclosure history.

Advisor age and succession pressure are modeled rather than reported, because the SEC publishes no advisor date of birth. We derive them from lifetime exam history, and every surface that shows them says so.

Can my marketing team use this without writing SQL?

Yes. Milemarker Navigator answers questions in plain language against the same governed record, scoped to what each person is entitled to see. Your team asks what a channel produced last quarter and gets an answer, without opening a ticket with data engineering.

How long before we see something real?

It depends on the state of your feeds, and we would rather be straight with you than quote a number that fits every firm. The pattern we aim for is one working surface your team opens in the weekly growth meeting, then everything else built onto that.

For reference on pace: RFG Advisory reported five hours per week recaptured per advisor within six weeks of launch, and SignatureFD went from six weeks to six seconds on data-to-answer. Both are efficiency and time-to-value figures reported by firm management.

Ready to see where your growth comes from?

Walk a working marketing, recruiting, and deal-performance dashboard end to end.

Ready to see where your growth comes from?

Walk a working marketing, recruiting, and deal-performance dashboard end to end.

Ready to see where your growth comes from?

Walk a working marketing, recruiting, and deal-performance dashboard end to end.

Ready to Connect Your Stack?

30-minute consultation on your data strategy and requirements.

Watch a walkthrough of the platform in action.

Ready to Connect Your Stack?

30-minute consultation on your data strategy and requirements.

Watch a walkthrough of the platform in action.

Ready to Connect Your Stack?

30-minute consultation on your data strategy and requirements.

Watch a walkthrough of the platform in action.