Google Analytics handles traffic analysis, user behavior tracking, reporting and data visualization for businesses. Like every system in your stack it holds a slice of the firm — web traffic, user interactions and audience demographics — under its own export limits, retention rules and terms governing what you may do with your own information. Milemarker starts with that question rather than with a pipeline. We help you establish what your Google Analytics agreement permits you to extract, store and reuse, then land web traffic, events, conversions and audience data over a secure API connection into a Snowflake environment your firm owns and administers, normalized into a model that stays stable even when the systems around it change. From there Google Analytics data is no longer a silo. It joins your custodial, CRM and planning data under one set of rules — row-level entitlements, PII masking and SOC 2 Type II controls you set, rather than the scope any one vendor happens to offer.