The Rising Tide

A weekly newsletter on the business, technology and people shaping the future of wealth management.

AI is Great, but Creativity is Still in the Driver's Seat of Financial Advice

Wealthbox + Milemarker, SEI LifeYield, and the 12 Days of OpenAI

Jud Mackrill • Dec 13, 2024

Seeing the Bigger Picture: Lessons from a Tree Lighting

Seeing the Bigger Picture: Lessons from a Tree Lighting

Jud Mackrill • Dec 6, 2024

Rethinking Fridays: A Fresh Perspective for Black Friday

Rethinking Fridays: A Fresh Perspective for Black Friday

Jud Mackrill • Nov 29, 2024

Stop Asking for Permission. Start Building a Movement.

Stop Asking for Permission. Start Building a Movement.

Jud Mackrill • Nov 22, 2024

WealthTech's Seismic Shift: Stop Trying, Start Doing

Tech Stacks, Data and the Industry's Marketing Leaders on Growth

Jud Mackrill • Nov 15, 2024

Why Curation is the New Currency

Why Curation is the New Currency

Jud Mackrill • Nov 8, 2024

Mission Matters: Why Embracing a Purpose Bigger Than Ourselves Is the Way Forward

Embracing a Greater Purpose: The Path Ahead

Jud Mackrill • Nov 1, 2024

Aligning Narratives That Transform Successful Firms

Aligning Narratives That Transform Successful Firms

Jud Mackrill • Oct 25, 2024

How Nike Lost Its Footing—and What We Can Learn

How Nike Lost Its Footing—and What We Can Learn

Jud Mackrill • Oct 19, 2024

Forging the Path Forward: How to Turn Shortcuts Into Express Lanes

Forging the Path Forward: How to Turn Shortcuts Into Express Lanes

Jud Mackrill • Oct 11, 2024

You’re Watching the Field, But Are You Watching the Score?

You’re Watching the Field, But Are You Watching the Score?

Jud Mackrill • Oct 4, 2024

The Power of Building Paths, Not Walls

The Power of Building Paths, Not Walls

Jud Mackrill • Sep 28, 2024

Wealth Management: Milemarker Launches Firm Intelligence

Wealth Management: Milemarker Launches Firm Intelligence

Jud Mackrill • Sep 12, 2024

Change is Inevitable—Leadership is Optional

Change is Inevitable—Leadership is Optional

Jud Mackrill • Aug 23, 2024

Why Most Teams Are Just Group Projects in Disguise (And How to Fix That)

Why Most Teams Are Just Group Projects in Disguise

Jud Mackrill • Aug 16, 2024

Hurricanes, Markets and Managing the Rapids

Hurricanes, Markets and Managing the Rapids

Jud Mackrill • Aug 9, 2024

Fly Your Brand: Take a Tip from The Big Ten’s New Feathered Friend

Fly Your Brand: Take a Tip from The Big Ten’s New Feathered Friend

Jud Mackrill • Aug 2, 2024

Being the Buoy: Choppy Seas Make Valuable Client Experiences

Being the Buoy: Choppy Seas Make Valuable Client Experiences

Jud Mackrill • Jul 19, 2024

How Wealth Management Firms Can Give Creativity a Permission Slip

How Wealth Management Firms Can Give Creativity a Permission Slip

Jud Mackrill • Jul 19, 2024

What In-N-Out Teaches Advisory Firms About Managing Exceptions

What In-N-Out Teaches Advisory Firms About Managing Exceptions

Jud Mackrill • Jul 12, 2024

Getting Real on Independence

Getting Real on Independence

Jud Mackrill • Jul 5, 2024

The Massive Gap in Most Wealth Management Technology

The Massive Gap in Most Wealth Management Technology

Jud Mackrill • Jun 21, 2024

Finding Strategic Partners that Make a 10X Impact

Finding Strategic Partners that Make a 10X Impact

Jud Mackrill • Jun 14, 2024

Call Your Shot: Why Having Your Own Platform is Essential to Controlling Your Destiny

Call Your Shot: Why Having Your Own Platform is Essential to Controlling Your Destiny

Jud Mackrill • Jun 8, 2024

Ready to Connect
Your Stack?

Milemarker on a phone and a tablet