

The Rising Tide
Regenerate

Jud Mackrill
If you go online right now — anywhere — you'll see it.
This is dead. This is the new thing. This is alive. This is over.
The hype cycle runs on declarations. Binary. Final. Absolute.
And it creates delusion across the entire spectrum.
If only it were that simple. An on/off switch of reality. Most of us know there is so much more nuance to everything than what meets the eye.
I was listening to new releases the other day from Quicksand — the New York post-hardcore band that's been making records since the early '90s. Walter Schreifels, Sergio Vega, Alan Cage. These guys helped define a sound and they're still going, still reinventing it. Their new single is called "Regenerate."

And the word just stuck with me.
Schreifels said the song is about finding new paths forward. That life will keep taking things away from you no matter how well you play it. And that we might be living the most when we're faced with having to get back up from a hard hit.
The Latin root is regenerare. Re- meaning again. Generare meaning to bring forth, to beget, to produce. The original usage was theological — a spiritual rebirth, a radical change from within. By the 1400s it had moved into medicine: the power to cause flesh to grow again. By the 1500s, biology. By the 1800s, forests.
The word has always lived at the intersection of something old being made new. Not replaced. Not killed. Not born from nothing.
Made new from what already exists.
That's a very different idea than life and death.
Naval Ravikant tweeted last month that AI coding agents can deliver custom apps straight to your phone — and that it's the beginning of the end for iPhone dominance. His actual argument is more nuanced than the tweet. He draws a parallel to Microsoft — still massively valuable, but they missed mobile and lost the dominant position. He thinks Apple missing AI is this decade's version of that. He also makes a bigger claim: that pure software as a moat is uninvestable. If your edge is "I build cool software other people don't know how to build," the genie is out of the bottle.
I don’t want to devalue any of this. The tools are real. The direction is real.
But here's where the framing breaks.
It's not that Apple is dead or alive. It's whether Apple will regenerate. Will they take what exists — the hardware, the ecosystem, the install base — and bring forth something new? Or will they let it calcify?
That's the question for every company right now. Including yours.
Here's what I know from operating inside wealth management for over two decades.
This week I talked to multiple firms that have acquired businesses and are now two or more years into the integration — still waiting on their legacy providers to deliver. Still stuck on old systems. Still unable to move.
Two years. Waiting for someone else to let them become what they bought.
The underlying providers are slow. They've cut staff. They're no longer as empathetic as they once were — back when they were being built, when they actually cared about helping you move. And the firms that depend on them? They're hostage to someone else's roadmap. Someone else's timeline. Someone else's priorities.
You want to know what death actually looks like in this industry? It's not a tweet. It's not a declaration. It's a two-year lag where your business can't become what it needs to be because you're waiting for permission from a provider that doesn't feel the urgency you feel.
That's the quiet death. Not dramatic. Not binary. Just slow. Erosive. The kind that happens while everyone's arguing about what's alive and what's not.
So how do we regenerate?
It starts with knowing what your sovereign future needs to look like.
It means understanding that you ultimately need greater agency over your data, your systems, your decisions. Not so you can burn it all down and start over. But so you stop waiting. So you have the freedom to bring forth something new from what you've already built — on your timeline, not someone else's.
Does that mean you go full doomsday? Off the grid? Build everything yourself?
No.
But does it mean you have the freedom to invent? The freedom to take advantage of what's actually in front of you — the AI tools, the new architectures, the workflow automation — and weave them into your existing reality without asking for permission?
I hope so.
Regeneration isn't about the edge. It's not about the hot take. It's not about being first.
It's about the progressive middle. The forward-moving part of the equilibrium.
Maybe they're fast followers. Maybe they're mid-range. But they're the ones doing something. Taking what exists and making it new. Not waiting for permission from a tweet. Not paralyzed by a declaration. Actually building.
That is the most interesting place to be right now.
How do we make decisions in this time? How do we build businesses in this time? How do we choose our adventures in this time?
We regenerate.

The Rising Tide
Regenerate

Jud Mackrill
If you go online right now — anywhere — you'll see it.
This is dead. This is the new thing. This is alive. This is over.
The hype cycle runs on declarations. Binary. Final. Absolute.
And it creates delusion across the entire spectrum.
If only it were that simple. An on/off switch of reality. Most of us know there is so much more nuance to everything than what meets the eye.
I was listening to new releases the other day from Quicksand — the New York post-hardcore band that's been making records since the early '90s. Walter Schreifels, Sergio Vega, Alan Cage. These guys helped define a sound and they're still going, still reinventing it. Their new single is called "Regenerate."

And the word just stuck with me.
Schreifels said the song is about finding new paths forward. That life will keep taking things away from you no matter how well you play it. And that we might be living the most when we're faced with having to get back up from a hard hit.
The Latin root is regenerare. Re- meaning again. Generare meaning to bring forth, to beget, to produce. The original usage was theological — a spiritual rebirth, a radical change from within. By the 1400s it had moved into medicine: the power to cause flesh to grow again. By the 1500s, biology. By the 1800s, forests.
The word has always lived at the intersection of something old being made new. Not replaced. Not killed. Not born from nothing.
Made new from what already exists.
That's a very different idea than life and death.
Naval Ravikant tweeted last month that AI coding agents can deliver custom apps straight to your phone — and that it's the beginning of the end for iPhone dominance. His actual argument is more nuanced than the tweet. He draws a parallel to Microsoft — still massively valuable, but they missed mobile and lost the dominant position. He thinks Apple missing AI is this decade's version of that. He also makes a bigger claim: that pure software as a moat is uninvestable. If your edge is "I build cool software other people don't know how to build," the genie is out of the bottle.
I don’t want to devalue any of this. The tools are real. The direction is real.
But here's where the framing breaks.
It's not that Apple is dead or alive. It's whether Apple will regenerate. Will they take what exists — the hardware, the ecosystem, the install base — and bring forth something new? Or will they let it calcify?
That's the question for every company right now. Including yours.
Here's what I know from operating inside wealth management for over two decades.
This week I talked to multiple firms that have acquired businesses and are now two or more years into the integration — still waiting on their legacy providers to deliver. Still stuck on old systems. Still unable to move.
Two years. Waiting for someone else to let them become what they bought.
The underlying providers are slow. They've cut staff. They're no longer as empathetic as they once were — back when they were being built, when they actually cared about helping you move. And the firms that depend on them? They're hostage to someone else's roadmap. Someone else's timeline. Someone else's priorities.
You want to know what death actually looks like in this industry? It's not a tweet. It's not a declaration. It's a two-year lag where your business can't become what it needs to be because you're waiting for permission from a provider that doesn't feel the urgency you feel.
That's the quiet death. Not dramatic. Not binary. Just slow. Erosive. The kind that happens while everyone's arguing about what's alive and what's not.
So how do we regenerate?
It starts with knowing what your sovereign future needs to look like.
It means understanding that you ultimately need greater agency over your data, your systems, your decisions. Not so you can burn it all down and start over. But so you stop waiting. So you have the freedom to bring forth something new from what you've already built — on your timeline, not someone else's.
Does that mean you go full doomsday? Off the grid? Build everything yourself?
No.
But does it mean you have the freedom to invent? The freedom to take advantage of what's actually in front of you — the AI tools, the new architectures, the workflow automation — and weave them into your existing reality without asking for permission?
I hope so.
Regeneration isn't about the edge. It's not about the hot take. It's not about being first.
It's about the progressive middle. The forward-moving part of the equilibrium.
Maybe they're fast followers. Maybe they're mid-range. But they're the ones doing something. Taking what exists and making it new. Not waiting for permission from a tweet. Not paralyzed by a declaration. Actually building.
That is the most interesting place to be right now.
How do we make decisions in this time? How do we build businesses in this time? How do we choose our adventures in this time?
We regenerate.

Phone
+1 (470) 502-5600
Address
Milemarker Inc.
16192 Coastal Highway
Lewes, Delaware 19958
Built by Teams In:
Atlanta, Charleston, Cincinnati, Denver, Omaha & Portland.
Partners




Platform
Solutions
© 2026 Milemarker Inc. All rights reserved
DISCLAIMER: All product names, logos, and brands are property of their respective owners in the U.S. and other countries, and are used for identification purposes only. Use of these names, logos, and brands does not imply affiliation or endorsement.

Phone
+1 (470) 502-5600
Address
Milemarker Inc.
16192 Coastal Highway
Lewes, Delaware 19958
Built by Teams In:
Atlanta, Charleston, Cincinnati, Denver, Omaha & Portland.
Partners




Platform
Solutions
© 2026 Milemarker Inc. All rights reserved
DISCLAIMER: All product names, logos, and brands are property of their respective owners in the U.S. and other countries, and are used for identification purposes only. Use of these names, logos, and brands does not imply affiliation or endorsement.

Phone
+1 (470) 502-5600
Address
Milemarker Inc.
16192 Coastal Highway
Lewes, Delaware 19958
Built by Teams In:
Atlanta, Charleston, Cincinnati, Denver, Omaha & Portland.
Partners




Platform
Solutions
© 2026 Milemarker Inc. All rights reserved
DISCLAIMER: All product names, logos, and brands are property of their respective owners in the U.S. and other countries, and are used for identification purposes only. Use of these names, logos, and brands does not imply affiliation or endorsement.

Phone
+1 (470) 502-5600
Address
Milemarker Inc.
16192 Coastal Highway
Lewes, Delaware 19958
Built by Teams In:
Atlanta, Charleston, Cincinnati, Denver, Omaha & Portland.
Partners




Platform
Solutions
© 2026 Milemarker Inc. All rights reserved
DISCLAIMER: All product names, logos, and brands are property of their respective owners in the U.S. and other countries, and are used for identification purposes only. Use of these names, logos, and brands does not imply affiliation or endorsement.

