Next Mile Podcast

Why Insurance Is the Most Overlooked Growth Strategy in Wealth Management

Kyle Van Pelt

Listen to this week’s episode

Episode 154

On this week’s episode of Next Mile, I sit down with Jason Borek, Chief Growth Officer at The Pinnacle Group. Jason has extensive experience in the financial services industry, with a focus on distribution and sales. At The Pinnacle Group, he is responsible for implementing the firm's enterprise-level business strategies. 

We discuss why insurance remains dramatically underutilized in wealth management, why advisors struggle to implement it, and what needs to change for it to become a meaningful part of holistic planning. He also shares how Pinnacle closes the gap between insurance manufacturers and financial advisors, where AI and technology fit into the future of distribution, and why emotional intelligence will define the next generation of great advisors. 

Key Takeaways

  •  Don't confuse education with implementation. Education alone doesn't move people to action. Pair any new strategy or message with real people who can sit in the room and walk clients or stakeholders through the hard follow-up questions. Materials build awareness. People build trust.

  • Treat clean data as your foundation, not an afterthought. You cannot begin to solve a client's problem or identify new opportunities without clean, accurate data. Clean data is the modern business currency. Without it, organizations cannot deliver true, personalized value.

  • Don't mistake efficiency for engagement. Technology creates capacity. But its value only shows up if you reinvest that time into deeper relationships. Otherwise, you're not more effective, you're just more efficiently absent. 

Quotes

"About 2% of revenues come from the sale of insurance products within the wealth management space. And part of the reason why is that our industry is terrible at listening. The insurance industry has forever been a hammer looking for a nail." ~ Jason Borek

"If we're going to move into a marketplace where 97% of the people who do business with us do not sell insurance as their primary means of revenue, we'd better take some time to understand how they communicate." ~ Jason Borek

"Without the technology creating more client engagement, all you've then become is more efficiently absent." — Jason Borek

Links

Connect with our hosts

Subscribe and stay in touch

While there, please don’t forget to Download, Like, and Subscribe.

If you’d like to schedule a time to talk with me about anything we cover on our podcast or Milemarker, click here for 15 minutes.

Kyle Van Pelt

Next Mile Podcast

Why Insurance Is the Most Overlooked Growth Strategy in Wealth Management

Kyle Van Pelt

Listen to this week’s episode

Episode 154

On this week’s episode of Next Mile, I sit down with Jason Borek, Chief Growth Officer at The Pinnacle Group. Jason has extensive experience in the financial services industry, with a focus on distribution and sales. At The Pinnacle Group, he is responsible for implementing the firm's enterprise-level business strategies. 

We discuss why insurance remains dramatically underutilized in wealth management, why advisors struggle to implement it, and what needs to change for it to become a meaningful part of holistic planning. He also shares how Pinnacle closes the gap between insurance manufacturers and financial advisors, where AI and technology fit into the future of distribution, and why emotional intelligence will define the next generation of great advisors. 

Key Takeaways

  •  Don't confuse education with implementation. Education alone doesn't move people to action. Pair any new strategy or message with real people who can sit in the room and walk clients or stakeholders through the hard follow-up questions. Materials build awareness. People build trust.

  • Treat clean data as your foundation, not an afterthought. You cannot begin to solve a client's problem or identify new opportunities without clean, accurate data. Clean data is the modern business currency. Without it, organizations cannot deliver true, personalized value.

  • Don't mistake efficiency for engagement. Technology creates capacity. But its value only shows up if you reinvest that time into deeper relationships. Otherwise, you're not more effective, you're just more efficiently absent. 

Quotes

"About 2% of revenues come from the sale of insurance products within the wealth management space. And part of the reason why is that our industry is terrible at listening. The insurance industry has forever been a hammer looking for a nail." ~ Jason Borek

"If we're going to move into a marketplace where 97% of the people who do business with us do not sell insurance as their primary means of revenue, we'd better take some time to understand how they communicate." ~ Jason Borek

"Without the technology creating more client engagement, all you've then become is more efficiently absent." — Jason Borek

Links

Connect with our hosts

Subscribe and stay in touch

While there, please don’t forget to Download, Like, and Subscribe.

If you’d like to schedule a time to talk with me about anything we cover on our podcast or Milemarker, click here for 15 minutes.

Kyle Van Pelt