Connected

Your Business Is a Reflection of You

Kyle Van Pelt

August 2, 2025

Here’s an uncomfortable truth:

Your firm mirrors you.

Your discipline.
Your vision.
Your blind spots.

Brad Shepherd believes the best advisors build firms around identity, not ego.

The result?

Stronger culture.
Better talent attraction.
Clearer decision-making.

Values-driven firms don’t just perform better.

They feel different.

Advisors inside them operate with cohesion instead of confusion.

Why This Matters for SEO and Strategy

Search trends show rising demand for:

Values-driven advisory firms
Mission-aligned financial advisors
Purpose-driven wealth management

Clients want alignment.

Advisors want alignment.

The firms that articulate it clearly win both.

Inspired by Brad Shepherd, President and CEO at Founders Financial, on the Next Mile podcast. Listen to the full episode and explore related articles in this series.

Connected

Your Business Is a Reflection of You

Kyle Van Pelt

August 2, 2025

Here’s an uncomfortable truth:

Your firm mirrors you.

Your discipline.
Your vision.
Your blind spots.

Brad Shepherd believes the best advisors build firms around identity, not ego.

The result?

Stronger culture.
Better talent attraction.
Clearer decision-making.

Values-driven firms don’t just perform better.

They feel different.

Advisors inside them operate with cohesion instead of confusion.

Why This Matters for SEO and Strategy

Search trends show rising demand for:

Values-driven advisory firms
Mission-aligned financial advisors
Purpose-driven wealth management

Clients want alignment.

Advisors want alignment.

The firms that articulate it clearly win both.

Inspired by Brad Shepherd, President and CEO at Founders Financial, on the Next Mile podcast. Listen to the full episode and explore related articles in this series.

© 2026 Milemarker Inc. All rights reserved
DISCLAIMER: All product names, logos, and brands are property of their respective owners in the U.S. and other countries, and are used for identification purposes only. Use of these names, logos, and brands does not imply affiliation or endorsement.
© 2026 Milemarker Inc. All rights reserved
DISCLAIMER: All product names, logos, and brands are property of their respective owners in the U.S. and other countries, and are used for identification purposes only. Use of these names, logos, and brands does not imply affiliation or endorsement.
© 2026 Milemarker Inc. All rights reserved
DISCLAIMER: All product names, logos, and brands are property of their respective owners in the U.S. and other countries, and are used for identification purposes only. Use of these names, logos, and brands does not imply affiliation or endorsement.
© 2026 Milemarker Inc. All rights reserved
DISCLAIMER: All product names, logos, and brands are property of their respective owners in the U.S. and other countries, and are used for identification purposes only. Use of these names, logos, and brands does not imply affiliation or endorsement.