Growth in wealth management isn’t about doing more. It’s about doing the right things for the right people. Yet many advisory firms still treat growth like a volume game, casting wider nets instead of sharpening focus. The result is burned budgets, wasted effort, and missed opportunities hiding in plain sight.

The Common Growth Trap: Casting a Wide Net

Many advisors believe growth comes from more activity—more ads, more calls, more prospects in the CRM. But more isn’t better if it’s unfocused. According to Matt Reed, Chief Revenue Officer at Powerlytics, firms often chase everyone instead of identifying the right someone. When targeting is vague, marketing becomes noisy, inefficient, and increasingly expensive.

Why Precision Beats Volume Every Time

Top-performing advisory firms take a different approach. Rather than asking how they can reach more people, they focus on defining who their ideal client really is and where more people like them already exist. In the latest episode of Next Mile, Matt explains that growth accelerates when firms get crystal clear on these fundamentals. Precision creates momentum because effort is no longer spread thin.

How Data Transforms Targeting Strategy

Powerlytics’ TrueWealth platform changes the game by combining verified income and asset data across every U.S. consumer. This allows advisors to move beyond assumptions and into evidence-based targeting. With access to this level of data, firms can pinpoint geographic areas, income ranges, and wealth profiles that align directly with their Ideal Client Profile. Instead of hoping the right clients find you, data allows you to go directly to them.

From Prospecting Guesswork to Predictable Growth

When targeting is powered by data, prospecting stops feeling random. Campaigns become intentional, outreach becomes relevant, and marketing dollars go further. Conversion rates improve, teams gain confidence, and growth becomes repeatable instead of reactive. The shift from intuition-driven marketing to data-backed precision turns prospecting into a system that can be refined and scaled.

Why “Who and Where” Win in Modern Wealth Management

The firms that win today aren’t the loudest. They’re the most focused. By narrowing the who and pinpointing the where, advisors stop chasing everyone and start attracting the clients they are actually built to serve.

These insights are inspired by the latest episode of Next Mile featuring Matt Reed, Chief Revenue Officer at Powerlytics. Hear how he’s helping firms grow smarter through data-driven clarity.

🎧 Listen to the full episode here and explore more articles in this series.