Study groups are an underrated yet powerful tool for financial advisors. While traditional networking and marketing efforts help build a business, study groups take professional development a step further. For Seth Merrill and The Norden Group, these groups have been game-changers, strengthening Centers of Influence (COI) relationships and driving organic growth.

How Study Groups Drive Growth for Financial Advisors

Knowledge Sharing: By discussing industry trends, tax-efficient strategies, and client challenges, members stay ahead of the curve.

Stronger COI Relationships: Through regular interactions, trust deepens, leading to valuable referrals and long-term partnerships.

Thought Leadership: Advisors who actively share insights position themselves as credible experts within their professional circles.

Enhanced Collaboration: Cross-industry discussions create well-rounded financial solutions, benefiting both advisors and clients.

Why Study Groups Matter in Today’s Financial Industry

As financial regulations, investment landscapes, and tax laws constantly evolve, financial advisors must continuously learn and adapt. However, keeping up with these changes alone can be overwhelming.

This is where study groups make a difference. They provide a collaborative environment where professionals challenge each other, refine strategies, and develop innovative solutions. As a result, advisors gain fresh perspectives while strengthening their COI relationships.

For example, a study group focused on tax-efficient investment strategies enables financial advisors to showcase expertise while helping CPAs better serve their clients. This mutually beneficial setup enhances professional connections and fosters sustainable business growth.

These insights are inspired by the latest episode of The Connected Advisor podcast featuring Seth Merrill, Partner at The Norden Group. Dive deeper into how COI relationships drive organic growth for advisors. Listen to the full episode here and explore more articles in this series.