Why 90% of Advisors Hate Their CRM (And What to Do About It)

Ask any financial advisor how they feel about their CRM—chances are, they'll tell you it's frustrating, clunky, or just plain ineffective. In fact, studies show that nearly 90% of advisors feel their CRM doesn't meet their needs.

The reason? Most CRMs were designed for general sales teams—not for the unique workflows of wealth management firms. Generic systems lead to disconnected data, manual processes, and missed opportunities to deepen client relationships.

Adrian Johnstone, CEO of Practifi, believes advisors deserve a CRM built specifically for them. A system that doesn't just store information—but actively fuels growth.

What a Wealth Management CRM Should Actually Do

According to Adrian, the right CRM for wealth management should:

✔ Break down data silos across your firm
✔ Automate time-consuming, manual tasks
✔ Provide insights that help advisors grow their book of business
✔ Create operational clarity across client service and business development

That's why Practifi was designed with wealth management in mind—prioritizing functionality over unnecessary features.

The Bottom Line

If your current CRM isn't helping you win more clients, streamline operations, and deliver a better client experience, it's time to rethink your tech stack.

These insights are inspired by the Next Mile podcast featuring Adrian Johnstone, CEO of Practifi. Listen to the full episode here and explore more articles in this series.